Faculty of Economic and Business​

Digital Business Program Study (BA)

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About Program Study

Digital Business is one of the undergraduate study programs under the Faculty of Economics and Business of Institute of Informatics and Business (IIB) Darmajaya. Digital Business holds the learning activity on the development of recent digital technology. The purpose of Digital Business is to generate the graduates who will devote themselves as professionals for society in the field of digital business with mastering the technopreneurship concepts.

Concentration

  1. E-commerce
  2. Digital Marketing
  3. Digital Business 

Graduate competence

  • Digital Business and Digital Technology Consultative Skills
  • Advanced Business Planning
  • Digital Business Analysis
  • Digital Financial Technology Engineering
  • Marketing Technology Engineering
  • Digital Marketing
  • Business Management Analysis
  • Digital Marketing Consultative Skills
  • Business Skills
  • Digital and Information Database Entrepreneurship
  • Business Development
  • Financial and Marketing,
  • Internet of Things
  • Artificial Intelligence
  • Big data
  • User Interface/User Experience

Duration, Bachelor and Credits

  • 4 Years 
  • S.E (B.Management)
  • 144 Credits

Curriculum Structure

1st Semester

CodeSubjectCredit
IBI19201Religion2
IBI19203English 1 2
IBI19204Character Building2
MAN19254Introduction to Management2
MAN19482Fundamentals of Economics4
BDG19401Introduction to Business Mathematics4
AKT19237Introduction to Accounting2

2nd Semester

CodeSubjectCredit
IBI19213Religion2
IBI19206Civic2
IBI19214English 22
IBI19208Entrepreneurship2
MAN19227Introduction to Business2
MAN19483Business Statistics4
BDG19404E-Commerce4

3rd Semester

CodeSubjectCredit
IBI19205Pancasila (Indonesia Ideology)2
IBI19217Technopreneurship2
SIF19401 Algorithm and Programming4
SIF19403Introduction to Information Technology4
BDG19403Thinking Design and Innovation4
MAN19416Marketing Management4

4th Semester

CodeSubjectCredit
IBI19207Business Development2
MAN19205Law Ethics and Business2
BDG19402Digital Network Analysis4
MAN19410Financial Management4
BDG19405Contextual Creativity4
SIF19402Introduction to Database System4

5th Semester

CodeSubjectCredit
IBI19218Research method on Business2
TIF19445Big Data Analysis4
SIF19212Graphics Design and Website2
BDG19410Start up Business Planning4
MAN19426Decision Making on Business4
BDG19409Digital Marketing4

6th Semester

CodeSubjectCredit
IBI19409Apprenticeship and Community Service4
IBI19410Apprenticeship4
SIF19420Business Intelligence 4
BDG19406Digital Innovation Project Management4
BDG19412Financial Technology Application4

7th Semester

CodeSubjectCredit
IBI19202Bahasa Indonesia2
BDG19407Platform Strategy and Digital innovation4
BDG19408Computational Industry Project Strategy4
BDG19411Social Media Strategy4
TIF19212Artificial Intelligence4

8th Semester

CodeSubjectCredit
IBI19612Bachelor Thesis6
MAN19430Consumer Behaviour 4
BDG19413Electronic Transaction System 4

For further information

  • Email: int.office@darmajaya.ac.id
  • Telephone: +62 721 787224
  • WhatsApps +62821 80673030